Any successful marketer needs an arsenal of tools at their disposal if they want to do their job properly. There are some excellent and very useful pieces of software that can be invaluable to many marketers. Whether you’re putting together a brochure or working on a social media campaign, the right tools make it easier to get the job done. As online marketing has grown, more types of software have emerged to help marketers do everything from content marketing to PPC campaigns. If you want to improve your marketing game, you can’t be without these essential tools.


Social Media Tools

Social media is now a major part of marketing online. You need to be on various platforms to engage with customers and clients, and even to find new employees and business contacts. But managing social media can be a hassle, especially if you’re trying to do it across several different platforms. Fortunately, there are tools that make it easier to keep everything in order. For example, you can use tools like HootSuite or Spredfast to make managing social media easier. These tools can help you to keep things consistent or to schedule posts, so you don’t have to do everything in real time.

Design Software

While a marketer’s job isn’t necessarily to design graphics, there can be design work involved. Particularly in smaller companies, marketing employees can find themselves doing a range of tasks, including making infographics or using Photoshop. InDesign is often an important program for creating brochures, flyers, and other material that requires the ability to work on layout and design. Marketers might need specific skills like working with conditional text in InDesign to produce the materials they need. Lots of software like Adobe Spark can make it easier for marketers to do design work.


Automation Software

Marketing can mean having a lot to do, and it often requires the same actions again and again. Marketing automation software can help with this so that one event triggers an action. Automation software can track buyer behavior, for example, and respond to it. It can see where a buyer might be in the buying process and help them along. Some things that could happen include sending an email to someone who abandons their shopping cart. Some automation software, such as ActiveCampaign can combine a number of different tasks, from customer relationship management to sales.


Content Marketing Software

You’ll still hear many people say that content is king, so being able to manage your content marketing campaigns is essential. You can get content marketing software just for managing your content, such as BrightInfo or PulsePoint. It can analyze visitor behavior to your site to give them the content that’s most relevant to them. You can manage, optimize and distribute content using one platform, which can make it much easier to stay on top of everything. Some software is best-suited to certain tasks, such as analytics.

If you want to be a successful marketer, keeping up with the latest tools will help you. There are different types of software to help with a range of jobs.