Till date, only a few smartphones have been able to make their mark in the budget segment. The famous Redmi 2, Lenovo A6000, and Android One smartphones are some of mightiest players in budget arena. But, when go in the sub 5k category, no smartphone looks competitive enough to cater standard requirements with full proficiency. The zone was barren, until renowned smartphone maker Xolo launcheditslatestbeauty, Xolo Era.

xolo era

Featuring a great set of specs, the new Xolo Era flaunts a beautiful design language and looks like a decent fit at the entry-level. It has been priced ideally and can comfortablychallengeplayers like Xiaomi, Lenovo, and Micromax.But, considering Xolo’s performance in last few months, some of us might worry whether this phone will be a decent choice or not. Well, let’s just say, Xolo learnt a lot and crafted this phone with complete perfection this time!It’sone of the best smartphones around 5k, and can easily cater all your needs with complete proficiency.

Here are 5 main reasons which make Xolo Era a perfect fit for budget segment of 2015!

  1. Bigger Display

The display equipped with Xolo Era is extremely alluring and impressive. The new budget phone sports a powerful IPS display of 5-inches, and packs a decent viewing experience from all angles. The display of this device comes with a FWVGA resolution, and shows crisp, vibrant and ideally exposed colors under all conditions. The pixel density is 196ppi, and you can see fine details with extreme clarity while watching videos or playing games.So, the display equipped with Xolo Era can be described as aperfect fit for reading, browsing, and gaming lovers and don’t expect HD Quality. The colors will burst out of the screen, and you’ll not have any trouble at any point of time.

  1. Extreme Performance

Under the hood, Xolo Era comes with decent hardware, and promisesto give extremely smooth and glitch free performance.The new phone has been powered by a quad-core Spreadtrum 7731 chipset clocked at a frequency of 1.2 GHz with 1GB of RAM. It features Mali-400 GPU, and can easily run multiple tasks without lagging, heating, or slowing down.Whether you’re playing a medium level game, switching between apps, or just using the camera app for a longer time period, this phone will never break down while handling anytask. Its performance is not the best, but is definitely good enough to cater standard users who’re shopping for an affordable phone with decent performance!

  1. Picture-perfect Camera

Not only display, the camera of Xolo Era is also a major highlight for budget users. At a very competitive tag, the new Xolo Era features a decent photography experience with its 8-megapixel rear and 2-megapixel front-facing snapper.The rearcamera of this device produces quality images, and is equipped with a rich set of features like, LED flash, Geo-tagging, scene detection, slow-motion, panorama, and HDR. And, the 2MP front-facing snapper serves as a perfect selfie camera by producing excellentimages inlow-light and day-light conditions.Whether you’re at home or at vacation, the camera capabilities of this device will never let you down!

  1. Better interface and sufficient Storage Space

One of the biggest highlights of the new Xolo Era is its improved interface and extreme storage capabilities. The new phone runs the recent Android 4.4 KitKat out-of-the box, and packs 8 gigs of inbuilt memory for app and media storage. It offers microSD expandability by up to 32 gigs, and gives sufficient room for keeping a massive selection of files.

But, this is not just it. The interface of Xolo Era gives a butter smooth experience, and offers support for USB-OTG.It functions effectively, and gives a perfect wayfor entertainment on-the-go.You can either browse into the music for listening your personal or can plug inyour friend’spen drivefor exploring a bigger collection of audio and video files. For those who’re always on the move, the improved interface and storage options packed with this phone serve as a major benefit.

  1. Stronger Battery support

The biggest plus point of Xolo Era is its massive battery of 2100mAh. The feature-packed phone comes with a very powerful battery and serves well for an entire day. Normally, budget smartphones don’t even last for the whole day, but the bigger battery packed inside Xolo Era promises 25 hours of talktime, and keeps you connected with family and loved ones all the time. So, whether you’re at home, at office, or at a vacation, Xolo Era’s big battery will surely hold sufficient amount of charge to cater all your needs proficiently.


These were some of our major reasons that explain why Xolo Era is a must buy smartphone in the budget segment from Lazada singapore. This phone offers powerful features atan amazing price tag of Rs. 4,444.It runs Android KitKat out-of-the box, packs a decent interface, produces quality images, and holds sufficient amount of charge for the entire day. In a nutshell, it has all positives of an ideal budget smartphone, and can definitely be a perfect playerin the sub Rs. 5000 category.

Moreover, compared to othersmartphones, the performance and specs of Xolo Era are also extremely better.Xolo has been facing several ups and downs in terms design and build quality, but this time, the design aspect has also been beautified to a whole new level. The new Xolo Era flaunts analluring design language, and looks like a perfect product to change the fate of the company!

If you’re on planning on buying this excellent budget phone, visit Snapdeal and register with your email and contact number.The first sale for the Black color variantis scheduled for 17th July, 12 PM, and the registrations will close one day before at 6PM. The new smartphone will be sold with an added Back Cover, Screen-guard, USB-OTG Cable.